Lycanis

You Got Moves approached me with a client, the music artist Lycanis, who sought to expand their logo into a comprehensive design for their merchandise. With access to their existing logo, I maintained the abstract and modern tribal style they favored—a blend of flowing, repetitive patterns that embody reflection and inversion. This style resonates with Lycanis's inner conflict, symbolized by the yin-yang motif present in the original logo.

Incorporating the client's desire for subtle yet impactful pops of color, we settled on a palette of deep purple and maroon. These hues seamlessly complement the black and white base, providing visual interest while maintaining cohesion with the overall design. The strategic use of color offers a refreshing contrast, breaking the monotony without overpowering the essence of the pattern.

Utilizing elements from the pattern, I crafted unique text for display on the jerseys, ensuring consistency and harmony with the overarching design. By seamlessly integrating the logo into a larger, dynamic composition, we successfully translated Lycanis's artistic vision into captivating merchandise that reflects his brand identity and resonates with his audience.